Good social media marketing requires engaging with your community, whether you’re proactively starting conversations or responding to comments and questions. The nuances of each channel, the sheer volume of posts, and the extremely public nature of the output all make for a highly complex process.And of course, it isn’t just about the content you share on your feed. Organization is critical to every aspect of marketing, but especially for social media marketing. Here’s what a best-in-class social media calendar will do: It helps you stay hyper-organized But taking the time to uplevel your calendar will pay off big-time-it’s the kind of investment that can completely change the way you work. You probably already know how a social media calendar can help you stay organized in fact, you may already have a calendar of some sort. The benefits of using a social media content calendar Or use the table of contents to jump ahead. Read on for a guide to social media content calendars, plus tips on how to build and refine your own. A good social media calendar doesn't just help you get organized and assign tasks it also helps you keep track of your strategy and tactics. It all starts with a social media content calendar. Staying on top of it requires a lot of organization-but the right tools can make it easier. Whether you have a few hours a week to devote to social, or an entire team dedicated to keeping your profiles active, there’s a lot to keep track of: best practices change with every algorithm shift, you have endless stakeholders and approvers to manage, and you have to come up with original, compelling content. Social media marketing is an always-on activity-in the same way that feeds and streams are constantly refreshed, you’re constantly on the hook for fresh content to post.
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